If you developing any web applications, your client
expect to implement SEO techniques. Here I am specifying some of the useful techniques
that should be part of any website.
1. Meta description and
keywords
Add Meta tags for description and keywords in Head
section.
<meta name="description" content="Put your
description here" />
<meta name="keywords" content="keyword1,
keyword2, keyword3" />
2. Authority Transfer
Do a 301 redirect to all important pages from old
website.
3. Poor URL Structure:
·
The URL’s should be in lower case
·
There should be no extension in URL like
.aspx
·
There should be no spaces in the URL’s
·
Dash(-) sign should replace any spaces in
the URL’s
4. Custom URL
provision:
There should be a provision to edit the URL for every
page in the Sitecore admin.
5. 301 redirect
provision:
Provision for 301 redirect on every page to do
redirection from old URL to New URL.
6. Default Title tags:
H1 tags should be used as default title tag for the
page
7. Open graph tags for
Social media:
Implement basic og tags for social media like
·
Title
·
Description
·
URL
·
Image
·
Type
Here is example for this
<head>
<title>The Rock (1996)</title>
<meta property="og:title" content="The Rock" />
<meta property="og:type" content="video.movie" />
<meta property="og:url" content="http://www.imdb.com/title/tt0117500/" />
<meta property="og:image" content="http://ia.media-imdb.com/images/rock.jpg" />
</head>
8. Canonical tag
element
There should be a provision for adding canonical URL in
every page. By default the current page URL will be used.
Here is the syntax:
<link rel="canonical" href="http://www.yourwebsite.com/">
Please leave your comments or share these tips if it’s
useful for you.
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