I’m excited to share that I’ve recently completed the Sitecore CDP (Customer Data Platform) Instructor-Led Training (ILT)—an intensive, hands-on learning experience designed to equip developers and business analysts with practical skills in leveraging Sitecore’s powerful CDP capabilities.
💡 About the Course
The Sitecore CDP ILT is a focused training program that goes beyond theory and dives deep into the platform’s architecture, data model, APIs, and best practices. Whether you’re working on implementation, integration, or optimization of customer data strategies, this training provides a solid foundation to help you succeed.
⏳ Duration
The course spans 4 hours of interactive instruction, live demonstrations, and Q&A with Sitecore experts.
🛠️ Prerequisites
To get the most out of this course, it is recommended that participants have experience with:
- HTML, CSS libraries, and JavaScript
- Familiarity with APIs and Postman
- Prior completion of the Sitecore CDP eLearning modules
These prerequisites ensure that attendees can follow the technical exercises and engage meaningfully with the platform.
📚 Course Modules Covered
The training was structured into comprehensive modules, including:
- Explore Sitecore Customer Data Platform
Understanding the core purpose and capabilities of Sitecore CDP. - Architecture Overview
A look into how the platform components interact to deliver customer experiences. - Guest Profile & Data Model 2.1
Deep dive into how guest profiles are structured and how data is stored. - Analytics, Dashboard, and Data Lake Export
Learning to leverage built-in analytics and export insights for further analysis. - Ingest Real-Time Behavioral Data
Techniques for capturing user interactions in real-time. - Web Tagging with JavaScript Library
Implementing tags to track behavioral data on websites. - BrowserId vs GuestRef
Understanding identity resolution and tracking mechanisms. - Server-Side Stream Events
Setting up server-side event streams for consistent data ingestion. - Discover Interactive API & Data Extensions
Using APIs to enrich and manipulate data in the platform. - CRUD using REST API
Creating, reading, updating, and deleting records programmatically. - Apply Batch Data Ingestion
Steps and best practices to import data in bulk. - Export Segments with Audience Sync
Configuring real-time and batch segments and exporting them to other platforms. - Realtime Audience vs Batch Segments
Strategies for segmenting audiences based on real-time and historical data.
🌟 Why This Training Matters
Customer data is at the heart of delivering personalized digital experiences. This training not only clarified how Sitecore CDP works under the hood, but also provided practical approaches to:
- Implement behavioral tracking
- Integrate APIs effectively
- Activate customer segments across channels
If you’re working on personalization, customer journey orchestration, or advanced analytics with Sitecore, I’d highly recommend this course.
🙌 Next Steps
With this training complete, I’m looking forward to applying these learnings in real-world projects to help organizations make the most of their customer data.
If you’re interested in learning more about Sitecore CDP or exchanging ideas on implementation best practices, feel free to connect!
