Sitecore Personalize Training

 

I’m glad to share that I have recently completed the Sitecore Personalize Instructor-Led Training (ILT)—an engaging and practical learning program focused on helping teams deliver optimized, personalized customer experiences using Sitecore’s Personalize solution.

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💡 About the Course

The Sitecore Personalize ILT is designed specifically for developers and business analysts who want to build the skills needed to create, test, and refine dynamic experiences across channels. This course goes beyond theory to demonstrate exactly how personalization can be operationalized and measured.

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⏳ Duration

The training consists of 4 hours of live instruction, interactive demonstrations, and guided exercises.

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🛠️ Prerequisites

To get the most value from the course, it is recommended that participants have experience with:

• HTML, CSS libraries, and JavaScript
• Any modern front-end framework (e.g., React, Angular)
• Prior completion of the Sitecore Personalize e-Learning
• If planning to complete the Sitecore CDP ILT, doing so before this course is also recommended

These foundations help ensure a smooth learning experience with the hands-on components.

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📚 Course Modules Covered

The course covered a well-structured set of modules to build familiarity and confidence with the platform:

• Defining Experiences
  Understanding how experiences are structured in Sitecore Personalize.
• Templates
  Leveraging pre-built and custom templates to accelerate experience creation.
• Web Experiences
  Creating and managing web-based personalization campaigns.
• Full Stack Interactive Experiences
  Building experiences that combine server-side and client-side personalization.
• Full Stack Triggered Experiences
  Configuring triggered interactions that respond to customer behavior in real time.
• Apply Experiments & A/B Tests
  Setting up experiments, defining test variants, and managing traffic allocation.
• Traffic Allocation
  Strategies for splitting audience traffic across experiences and experiments.
• Evaluate Real-Time Audiences and Segments
  Working with real-time and batch segments to target the right customers.
• Create Realtime Audience
  Building audiences dynamically as users engage.
• Evaluate Decisioning
  Understanding the Sitecore decisioning engine to power dynamic personalization.
• Decision Model Overview
  Learning how to model decision logic and apply business rules.
• Apply Offers in Decision Model
  Using offers in decision models to optimize conversions and engagement.

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🌟 Why This Training Matters

Personalization is no longer optional—it’s essential for any brand that wants to build lasting customer relationships. This course provided actionable knowledge on:

• Defining and delivering personalized experiences at scale
• Experimenting and optimizing based on data
• Combining real-time insights with decisioning for impactful campaigns

With these capabilities, teams can create highly relevant interactions that drive engagement and conversions.

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🙌 Next Steps

Having completed the Sitecore Personalize ILT, I am excited to put these skills into practice—designing data-driven personalization strategies and helping organizations maximize the value of their Sitecore investments.

If you’re exploring Sitecore Personalize or have experiences to share about your journey with the platform, I’d be glad to connect and exchange ideas!

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